A distinguished group of speakers — a renowned marketplace strategist, an automotive industry
expert, corporate real estate professionals, an economist, and a representative from a large global
manufacturing company — will deliver key sessions at the Fall 2009 IAMC Professional Forum. In
the context of Corporate Real Estate's Impact on the Balance Sheet, they will present "absolute
truths" for value creation, share viewpoints regarding overcoming the financial and automotive
crises, and present case studies that demonstrate the ability of corporations to enhance the bottom
line as well as the local economies.
Here's a sampling of recent topics the programs have addressed:
- Asheville Forum — "How to Maximize the CRE Database System as a Corporate Productivity Lever." Case examples were presented by Active members from GlaxoSmithKline, Kimberly-Clark and ServiceMaster.
- Oklahoma City Forum — "Moving up the Sustainability Learning Curve: Case Examples from Wyeth and PepsiCo."
- Phoenix Forum — "The Disaster Recovery Plan — Key Components and Developing One From Scratch."
- St. Louis Forum — "Strategies for Distribution/Warehouse Facility Development."
- Amelia Island Forum — "Engaging Service Providers for International Corporate Real Estate Operations."
Sign up for Research Roundtable by ticking the appropriate boxes on the registration form.
Sunday, September 20
9:00 am — 11:00 am Research Roundtable
Attendees: This program is open only to Active members (end-users).
Research Roundtables are special programs at Professional Forums exclusively for Active
members and other corporate end-users to discuss, evaluate and explore important corporate real
estate issues. The atmosphere is low key, collegial and interactive. Attendees may discuss, raise
questions and speak their minds, or they may sit back and listen. Each program's topic is selected
from among proposals submitted by IAMC members.
The Research Roundtable at the Asheville Professional Forum was given the second highest
program satisfaction rating by Active members.
Monday, September 21
10:00 am — 10:45 am M1 Workshop/concurrent
"IAMC Industry Groups: An Update"
To provide a medium for its corporate end-user membership to network, strategize, and ultimately
add value to the industries and organizations they represent, IAMC recently formed three industry
groups — Consumer Packaged Goods Industry Group (CPGIG), Health & Science Companies Action
Group (HSCAG), and Large Scale Manufacturing Industry Action Group (LSMIAG).
This is the first of many sessions to be offered at future Professional Forums wherein industry
group Chairs will talk about what their groups are learning and report on research under way. Don't
miss this opportunity to learn more about IAMC Industry Groups and, possibly, how you can benefit
from their work.
NOTE: Research conducted by IAMC Industry Groups will be discussed and shared with Professional Forum
attendees through the M1 workshop and selected Peer-to-Peer, Combined Session, discussion tables.
10:00 am — 10:45 am M2 Workshop/concurrent
"Ten Leasing Issues You Can't Afford Not to Know: Issues That Can Directly Affect Your Bottom Line"
Today, more than ever, it is imperative that real estate professionals are knowledgeable about
the quasi-business and legal aspects of their leases to avoid immediate and long-term liability.
This session will provide: (a) Actives with a not-too-technical knowledge of 10 issues that can
directly affect your bottom line; (b) Service Providers with knowledge to assist your clients in
issue-spotting the potential pitfalls which are often hidden in many commercial leases; and
(c) Economic Development Professionals with insight into some of the "behind-the-scenes" issues
that corporations consider when selecting a deal in your municipality versus another. Issues
include: Operating Expenses; Improvement Allowances; Extension Options; Default Provisions;
Maintenance Obligations; and Assignment and Subletting.
11:00 am — 12:00 pm M3 Workshop
"FASB Proposed Lease Accounting Changes and the Impact on Corporate Balance Sheet"
The Financial Accounting Standards Board (FASB) is proposing lease accounting changes
designed to better align with the International Accounting Standards Board (IASB) which sets
accounting standards for Europe and other countries. The FASB proposal, tentatively scheduled to
be phased in by 2011, will require public companies to capitalize their operations leases. Doing so
could significantly shift a corporation's financial strength.
This session will explain accounting changes proposed by FASB, outline rules that will guide
public companies, and present a sample treatment of how an operations lease and a capital lease
affect an Operating Division's occupancy cost. The information will provoke thought about capital
markets, whether to lease or own, sub-leasing strategies and more. Don't miss this important
session!
2:15 pm — 3:15 pm M4 Workshop Peer-to-Peer Discussions — Part 1
IAMC Peer-to-Peer Discussions are among IAMC top-rated learning opportunities. In Part 1 of the
two-part session, corporate end-user, economic development and service provider professionals
convene to talk about a variety of topics, concerns and challenges germane to corporate real estate
management. The information exchange provides insights and possible solutions based on actual
case studies.
3:30 pm — 4:30 pm M5/M6 Workshop Peer-to-Peer Discussions — Part 2
Corporate end-users gather in one meeting room and economic development and service
provider professionals in another. The intent of the separate discussions is to provide opportunities
for each group to talk candidly about topics relevant to their respective job responsibilities.
Tuesday, September 22
10:15 am — 11:15 am T1 Workshop/concurrent
"Economic Development Update"
Economic Development professionals talk about a variety of issues regarding what corporate real
estate executives need to know about current economic development trends — what's working,
what's hot, what's next.
10:15 am — 11:15 am T2 Workshop/concurrent
"Global Location Trends in Times of Economic Uncertainties"
This session will provide an overview of countries and cities that attract most greenfield
investment projects, globally. Recent rankings of investment locations and a perspective regarding
what will drive future international location decisions are among the key information take-aways.
11:30 am — 12:00 pm T3 Workshop
"IAMC and Social Media: How You Can Benefit"
You've heard a lot about Twitter, Facebook, and LinkedIn. What you may not know is that IAMC
has an active presence on all of these social media Web sites, and there are practical steps you can
take to benefit from these services. At this session, you will receive quality take-home items that
you can implement immediately so that you can get even more value out of your IAMC membership.
You will also learn how IAMC is using these tools to cast its marketing net wider.
2:15 pm — 3:15 pm T4 Workshop
"Asset Disposition Strategies"
This workshop will review an asset disposition from a publicly traded firm to a governmental
development agency. The panel will consist of representatives from both sides of the transaction
and they will review the process and hurdles that needed to be addressed in order for the asset
transfer to be a success for both parties.
3:30 pm — 4:30 pm T5 Workshop Get Some Help!
Come to this highly interactive session prepared to learn and share your experiences! A variety
of topics, relevant to corporate real estate management, will be addressed and you will have an
opportunity to ask questions and find out how your colleagues are dealing with their "top of the
desk" business challenges.
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IAMC Notes