"How to Organize the Corporate Real Estate Function: Focus and Structure"
Moderator: Russell Burton, Corp. Manager Econ. Dev., Pepsico Global Real Estate
Research Roundtables are Active-member-only professional education programs
that focus on a single corporate real estate topic by sharing the experiences of those
present with the aim of helping them refine their management with respect to the
topic.
The San Diego program will be in three parts: first, brief case presentations by
three participants on organizational challenges they have faced and how they resolved
them; second, each attendee will orally contribute input on their department to a fullscreen
display of organizational-issue benchmark factors; and, third, participants will
select one or two issues identified in part two and jointly develop a plan and methodology
for resolving them. To the extent possible, the group will work on actual issues
held by one or more of those present.
IAMC REGIONS MEETINGS
OPENING GENERAL SESSION
"Why The Best Is Yet To Come!"
Dr. Barry Asmus, Senior Economist, National Center for Policy Analysis
Renowned economist and business thinker Barry Asmus will set the tone of the
Forum framework with an energetic keynote presentation entitled Why The Best is Yet
to Come! Drawing from his recent research and business savvy, Dr. Asmus will discuss
how the future of real estate is based on the inherent link between productivity, profitability
and prosperity. A recent study indicates that by the year 2030, about half the
buildings in America will have been built after the year 2000. Percentage-wise, the
commercial and industrial sectors will have the most new space, with more than 60
percent of the space in 2030 being less than 30 years old.
While these projections may seem overwhelming, they also demonstrate that nearly
half of what will be the "built environment" in 2030 does not even exist yet. Thus, the
future looks very bright for corporate real estate. The challenge for the industry is tocreate the right market, land use, and other regulatory climates to accommodate
growth in sustainable ways — with faster construction, increased value with greater
quality, more energy efficient buildings, and a built environment that exudes best solutions
from all experts pertinent to construction and sales. Each of these topics will be
enthusiastically discussed.
Named by USA Today as one of the five most requested speakers in America, Barry
Asmus speaks to diverse audiences around the globe. As a senior economist of the
National Center for Policy Analysis, Dr. Asmus writes, testifies, and consults on political
and business issues facing both American and world leaders. His client list
includes professional associations, banking & financial institutions, and Fortune 500
companies, as well as healthcare, insurance, transportation, utility, and technology
organizations.
M1 WORKSHOP
"The Corporate Real Estate Professional’s Role in Business Continuity"
Recent disasters have proven that risk reduction and business continuity plans
should be integral to corporate strategic planning. Presenters in this workshop will
address the corporate real estate professional’s role in risk management and continued
business planning.
M2 WORKSHOP
"Corporate Strategic Planning: What’s Your Role?"
Come to this workshop prepared to talk about how you interact with your organization’s
C-suite professionals and how your strategic planning contributions. The objective
of this session is to learn from your peers how to add greater corporate value.
LUNCHEON & PROGRAM
"Enhancing Corporate Value at the Business Unit Level"
Dave "Lefty" Lefkowith, President, The Canyon Group
In the Monday luncheon program, Lefty Lefkowith will talk about strategies and
leadership approaches that can create complete corporate transformation. Drawing
from case studies and input from a few IAMC members, he will address real world
challenges that corporate business unit leaders face on a daily basis. He will offer
proven methods and techniques that can be implemented back on the job when the
conference is over.
Lefty will make you laugh but most importantly he will help you develop practical
strategies for adding unprecedented value within your organization.
Dave started his career in Brand Management at Procter & Gamble where he
helped launch six new national brands. Dave worked as the chief operating officer of a
national chain of retail stores and the chief administrative officer of a furniture manufacturer.
For the past 25 years, he has worked as a corporate consultant and change
agent, specializing in organizational transformation, mergers and acquisitions, new
product development, leadership development , sales and marketing.
PEER-TO-PEER DISCUSSIONS
"Meeting Your Peers and Discussing the Important Issues of the Day"
Peer-to-Peer is a tradition at Professional Forums that uses programmed discussions
to encourage the introduction of first-time attendees, networking among Active
and Associate members, and separate peer-group conversations for the Actives and
Associates. In San Diego, the order of the program will be reversed from previous
practice so that the combined discussions will be first, followed by separate breakouts
for the Actives and Associates. In the part-one session, attendees will begin with
introductions so that the Actives and Associates at each table can learn each
attendee’s name, company and job responsibilities. Then, each table will conduct a
facilitated discussion of a corporate real estate topic. In part two, the Actives and
Associates will meet separately; the participants will be given a choice in the topics
they discuss. The results of each table’s discussions will be recorded and shared later
via IAMC’s Web site.
GENERAL SESSION
"Property Damage and Business Continuity"
Randall Bell, Principal, Bell Consulting
Perhaps today more than at any other point in history, properties — and the businesses
within them — are vulnerable to destruction. Indeed, there is a myriad of conditions
that can result in real estate and business damages; specifically, hurricanes,
terrorist attacks, floods, toxic spills, earthquakes, riots and so forth. With so much at
stake, decision makers must take a proactive stance not only in initial site selection,
but operation and maintenance programs that are engineered to withstand a destructive
event.
To illustrate key points, Randall Bell draws upon his experiences with consulting
assignments involving the World Trade Center, nuclear test sites in the Bikini Atoll, hurricane
Katrina, the Northridge earthquake, the Los Angeles riots, crime scenes and
many other disasters. Several strategies are discussed, including property acquisition
due diligence, high-rise versus campus developments, the Vernon Principle, lessons
learned from a flight crash zone and the home office backup concept.
Registrants will receive two key take-away items: the Bell Chart which categorizes
property damage and summarizes valuation methodologies and 20 Questions which
includes specific site selection due diligence issues.
T1 WORKSHOP
"Important Site Selection Considerations During Disaster Recovery"
Location, location, location is critical to disaster recovery. From site location to post
disaster business operations, this interactive session will describe a complex of corporate
real estate management responsibilities and strategies that facilitate post disaster
business operations.
T2 WORKSHOP
"Contested Clauses in Industrial Leases — Crafting Language that Works"
This workshop extends the work of a Fall 2005 Professional Forum workshop that
examined the industrial lease clauses dealing with common area maintenance
charges, facility maintenance and building measurement. In San Diego, the program
will deal with three fresh clauses. Each will be briefly introduced and evaluated by an
Active-member panelist; then the workshop’s attendees will be engaged for Q&A and
discussion of that clause’s risks and how these can be addressed. This program is an
outgrowth of IAMC’s Education and Research Committee’s project to draft and publish
language for the most often contested clauses of industrial real estate leases.
Comments and suggestions will be noted so that they can be incorporated into the
clause language being developed by the committee.
LUNCHEON & PROGRAM
"Driving Growth Through Innovation"
Robert Tucker, President, The Innovation Resource
In this dynamic, interactive, multimedia luncheon presentation, veteran keynote
speaker and best-selling author Robert B. Tucker will address the corporate real
estate manager’s key strategic advantage for the 21st Century: The Ability to Innovate.
Tucker will take us on a guided tour behind the scenes inside 23 Innovation
Vanguard Companies that he and his research team studied for the book, Driving
Growth Through Innovation: How Leading Firms are Transforming their Futures.
You will discover how Procter & Gamble, General Electric, Whirlpool, 3M and other
companies are rethinking their approaches to innovation, in order to rev up organic
growth and meet the challenge of unrelenting global competition.
Through stories and case examples, Tucker will identify the emerging best practices
of innovation-adept organizations. You will also learn the new leadership skills
required. He will focus on how to cultivate a culture that truly supports risk-taking;
how to fortify your idea factory (both personally and professionally); how to "mine the
future" in ways that increase your foresight; and how to build the buy-in for new ideas
and initiatives.
T3 WORKSHOP
"The Art & Science of Incentives — Adding Value, Avoiding Pitfalls"
As companies are reviewing capital expenditure needs and where to make investments,
state and local incentives can add significant value to the bottom line. In this
moderated work session, the incentive negotiations are but one element of optimizing
the value from incentives. The panelists will discuss the elements of a successful
incentive negotiating process. This will include such topics as developing the "wish
list," scripting the PR message and assembling the right team. Timing and compliance
issues will also be discussed. The panelists will use their positive, and not-so-positive,
experiences to provide insight into the process. Learn the top ten dos and don’ts in
incentive negotiation.
T4 WORKSHOP
"Get Some Help!"
Moderator: Rick Little, Director of Real Estate, Weyerhaeuser Company
At "Get Some Help," Rick Little presents real-time corporate real estate questions,
problems and concerns, raised by Active members within 30 days of the Forum, to an
audience of Actives and Associates for suggestions, solutions, discussion and debate.
The program format is intended to be lively, and participation from all attendees is
encouraged. Little announces each issue in turn and participants are asked to chime
in with solutions, comments or additional questions of their own. The session is intended
to be fully interactive and spark further discussion rather than provide absolute
answers, so the moderator will restrict the time provided to each subject. Many of the
issues addressed during previous sessions have resulted in full-blown programs at
later Forums. San Diego will be the third time "Get Some Help" has been offered. At
both the Charleston and Corpus Christi Professional Forums, this program was rated
among the top two by attendees.
CLOSING GENERAL SESSION
"Manufacturing in Today’s Global Economy"
This closing session will cite actual experiences and corporate examples to
enhance the audience’s understanding of:
Factors that drive manufacturing decisions;
Political strategies that impact site selection decisions;
Incentives;
Supply chain requirements; and
When off-shore manufacturing is in the best interest of the corporation and
corporate clients.
|
IAMC Notes