PILLAR Skills Path - Building & Selling Your Industrial Business Case

Application Questions:

To be considered, complete your application by October 31, 2025. Application questions include: 

• What is your interest for participating in IAMC's Skill Path: Building and Selling Your Industrial Business Case? 
• How many years have you worked in corporate industrial real estate?
• Describe your experience with business case development.  

Questions? E-mail Charlene Manuel at charlene.manuel@iamc.org.

Building and Selling Your Industrial Business Case 

Great industrial corporate real estate leaders know that the value of a project isn’t just in the square footage—it’s in the strategy and the story you tell. 

IAMC is launching a new PILLAR Skills Path, Building and Selling Your Industrial Business Case. This interactive program will equip you to frame industrial real estate as a solution to business challenges, linking your projects directly to enterprise goals.  

Practical Application:

• Understand the broader context of business cases alongside the technical process of creating one 
• Leverage the distinct qualities that set industrial real estate apart to develop a business case that clearly demonstrates business impact 
• Consider how external factors—like market shifts, interest rates, tariffs, or geopolitical changes—influence recommendations 
• Identify opportunities and persuade key players to influence decision-making
• Raise awareness of organizational blind spots and uncover inefficiencies within your industrial asset portfolio 

A highlight of IAMC's PILLAR Skills Paths is its emphasis on collaborative learning: you won’t just learn from experts—you’ll learn with peers from diverse organizations and roles. Through interactive sessions, group projects, and structured peer feedback, you’ll see how others approach the same challenges, gain fresh perspectives, and build lasting professional connections

Capstone Project at IAMC's 2026 Forum 

IAMC's inaugural PILLAR Skills Path will culminate in a final group capstone project where participants will develop and present a business case at an exclusive session during IAMC's Spring 2026 Forum in Little Rock, AK. Registration and attendance at IAMC's Forum is mandatory to participate. 

IAMC's upcoming Skills Path, Building and Selling Your Industrial Business Case, is exclusively available to IAMC corporate end users. Seats are limited to ensure a high-quality learning experience. Applications will be reviewed, and participants will be selected based on interest, role relevance, and potential benefit from the program. Apply today. 

What is a Skills Path? 

IAMC's PILLAR Skills Paths are 3-month, cohort-based learning experiences designed to accelerate your industrial expertise. They're crafted with the working professional in mind with participants committing to 10+ hours over the duration of the program. Skills Paths offer both synchronous and asynchronous learning formats to accommodate busy schedules, and course content developed to support practical application. 

Timeline

IAMC's upcoming PILLAR Skills Path, Building and Selling Your Industrial Business Case, will run in early 2026. View the timeline below. 

• September - October: Applications open. Indicate your interest in participating by completing this form. Forms must be completed by October 31, 2025. 
• November - December: Participants notified. Participants will be contacted and confirm participation and conference registration. Those not selected to participate will be added to a waitlist and notified of future IAMC Skills Paths.  
• January - April: Live participation. Participants will attend synchronous course sessions via Microsoft Teams, complete self-paced course content, and participate in a group project culminating in a final capstone presentation. 
• April 18 - 22, 2026: Capstone. Participants will attend and present at IAMC's Spring 2026 Forum in Little Rock, AK as part of their final group capstone project. Participants will also be recognized at IAMC Awards lunch. 

Requirements 

To participate, you must:

• Be a current IAMC corporate end user member whose membership runs through April 30, 2026 or beyond
• Commit to registering for and attending IAMC's Spring 2026 Forum in Little Rock, AK slated for April 18-22, 2026
• Commit to engaging as an active participant who can commit to approximately 10+ hours over the course of the program 
• Have the ability to attend live sessions via Microsoft Teams 

Questions?

E-mail Charlene Manuel at charlene.manuel@iamc.org.