IAMC

INDUSTRIAL ASSEST MANAGEMENT COUNCIL

MAKING THE CASE FOR IAMC

Making the Case for IAMC

Whether you are requesting support to join IAMC, participate in IAMC PILLAR™ or attend an upcoming Forum, a clear business case can help your leadership understand the value of the investment.

Use the customizable templates below to start the conversation. Select the option that best fits your needs, copy the language and personalize it with details about your role, company and professional goals.

Choose a template:

IAMC members connecting

Make the Case for IAMC Membership

Use this customizable email to request leadership support for joining IAMC. Replace the bracketed language with details specific to your role, company and professional goals before sending.

Suggested Subject: Request to Join IAMC

Dear [Leader’s Name],

I am requesting your support to join the Industrial Asset Management Council, or IAMC.

IAMC is the leading professional association for corporate real estate professionals responsible for industrial and manufacturing portfolios. Membership would give me year-round access to industrial-focused education, industry research, practical resources and a global network of peers managing many of the same challenges we face.

Through IAMC, I would have opportunities to:

  • Exchange ideas and best practices with corporate real estate peers
  • Participate in webinars, local programs and twice-annual Forums
  • Access research, white papers and member-only resources
  • Engage in Interest Groups and peer-to-peer knowledge sharing
  • Build meaningful relationships across the industrial real estate profession
  • Pursue formal professional education through IAMC PILLAR™

IAMC PILLAR™ offers on-demand courses, webinars, Intensives and cohort-based Skills Paths created specifically for industrial real estate professionals. Depending on the program, participants may also earn certificates, digital badges or credit toward IAMC’s future professional designation.

Because IAMC focuses specifically on industrial and manufacturing real estate, its programs and conversations are directly relevant to my responsibilities involving [insert responsibility, initiative or business priority].

Membership would help me strengthen my expertise, learn how other organizations are approaching similar challenges and bring useful ideas, tools and practices back to our team. I would also share relevant takeaways and resources with [team or colleagues] so the value extends beyond my individual participation.

The annual membership investment is [amount]. I believe this would be a valuable investment in both my professional development and the knowledge, perspective and industry relationships I can contribute to [Company Name].

Thank you for considering my request.

Sincerely,
[Name]
[Title]
[Company]

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Make the Case for Attending an IAMC Forum

Use this customizable email to request leadership support for attending an upcoming IAMC Forum. Replace the bracketed language with details specific to the event, your role and your organization before sending.

Suggested Subject: Request to Attend the IAMC [Spring/Fall] Forum

Dear [Leader’s Name],

I am requesting approval to attend the IAMC [Spring/Fall] Forum, taking place [dates] in [location].

IAMC Forums are designed specifically for professionals responsible for industrial and manufacturing real estate. They bring together a balanced mix of corporate real estate professionals, service providers and economic developers for practical education, candid peer exchange and meaningful relationship building in a collaborative, low-sales environment.

Attending the Forum would give me the opportunity to:

  • Learn from corporate peers and industry experts
  • Explore current trends, challenges and best practices in industrial real estate
  • Participate in educational sessions relevant to my responsibilities
  • Exchange ideas with professionals managing similar portfolio and operational issues
  • Build relationships that can serve as an ongoing resource after the event

The program includes sessions on [topic], [topic] and [topic], which are particularly relevant to my work involving [project, responsibility or business priority].

Following the Forum, I will share key takeaways, useful resources and recommended actions with [team or colleagues] so the value extends beyond my individual participation.

The estimated investment is:

  • Registration: [amount]
  • Travel and lodging: [amount]
  • Other expenses: [amount]
  • Estimated total: [amount]

I believe the knowledge, perspective and professional relationships developed through the Forum would support both my effectiveness and our company’s broader real estate objectives.

Thank you for considering my request.

Sincerely,
[Name]
[Title]
[Company]

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IAMC PILLAR professional education

Make the Case for Participating in IAMC PILLAR™

Use this customizable email to request leadership support for participating in an IAMC PILLAR™ course, webinar, Intensive or Skills Path. Replace the bracketed language with details specific to the program, your role and your organization before sending.

Suggested Subject: Professional Development Request: IAMC PILLAR™

Dear [Leader’s Name],

I am requesting your support to participate in [PILLAR program name], offered through IAMC PILLAR™.

IAMC PILLAR™ – Professional Industrial Learning in Logistics, Assets & Real Estate – is a formal education program created specifically for professionals working in industrial and manufacturing real estate. Unlike broad commercial real estate education, PILLAR focuses on the work, decisions and challenges that shape industrial portfolios.

Through this program, I would have the opportunity to:

  • Strengthen my knowledge of [topic, skill or competency]
  • Learn from experienced industrial real estate professionals and subject-matter experts
  • Gain practical tools and frameworks I can apply to my work
  • Exchange ideas and approaches with industry peers
  • Bring relevant insights and best practices back to our organization

This program is particularly relevant to my responsibilities involving [insert project, challenge or business priority]. I expect it to help me [insert intended outcome].

The program requires an investment of [amount] and approximately [time commitment] over [program duration]. I will plan my participation around my current responsibilities and share relevant takeaways, tools and recommendations with [team or colleagues] following the program.

Depending on the program, successful participation may also include a certificate of completion, a digital badge or credit toward IAMC’s future professional designation.

I believe this would be a valuable professional development investment with direct application to my current work and our broader organizational goals.

Thank you for considering my request.

Sincerely,
[Name]
[Title]
[Company]

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Invite a Corporate Peer to Join IAMC or Attend a Forum

Use this customizable email to introduce a corporate peer to IAMC, invite them to attend an upcoming Forum or share both opportunities. Replace the bracketed language with details specific to the individual and the opportunity before sending.

Suggested Subject: A Personal Invitation to Experience IAMC

Dear [First Name],

As a member of IAMC – and a peer working in industrial real estate – I’d like to personally invite you to learn more about IAMC and the opportunities available to corporate real estate professionals responsible for industrial and manufacturing portfolios.

IAMC provides year-round access to a global peer network, industrial-focused education, industry resources and meaningful opportunities to exchange ideas with professionals managing many of the same challenges we face.

One of the best ways to experience the IAMC community is through an upcoming IAMC [Spring/Fall] Forum, taking place [dates] in [location]. IAMC Forums bring together a balanced mix of corporate real estate professionals, service providers and economic developers in a collaborative, low-sales environment centered on practical education, candid peer exchange and relationship building.

As a prospective corporate member, you may be eligible for:

  • A complimentary one-day Forum pass
  • IAMC’s First-Time Corporate Member Offer, which includes Forum registration and one year of membership at a reduced combined rate

I have found IAMC’s community, education and relationships incredibly valuable, and I think you would appreciate the openness of the conversations and the willingness of members to share what they are learning.

I would be glad to answer any questions, welcome you personally at the Forum or help you make connections within the IAMC community.

To learn more, simply reply to me or contact Michele Miller at michele.miller@iamc.org.

I hope you’ll consider joining us.

Warm regards,
[Volunteer Name]
[Title]
[Company]
IAMC Member

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