Welcoming Two New Team Members to IAMC
By Rya Hazelwood, Senior Director of Communications & Marketing
As IAMC continues to grow and strives to exceed member needs and expectations, so does our commitment to providing exceptional value through high-quality professional education, strategic leadership development and world-class programming. We’re excited to welcome two dynamic professionals to the IAMC staff who will help further elevate our offerings and member experience.
Joining our team are Charlene Manuel, our new Director of Education & Research, and Andrea “Andi” Rawl, who steps into the role of Director of Professional Development. Each brings a unique background, deep expertise, and infectious enthusiasm—and we’re thrilled to have them on board.
Charlene Manuel – Director of Education & Research
Charlene Manuel brings 20 years of strategic leadership experience transforming organizational vision into measurable outcomes. From concept to evaluation, she has built programs that drive growth and deliver high-impact results for global nonprofits and startups alike.
At AESC, Charlene led the association’s education programs—supporting revenue initiatives and delivering learning experiences designed to advance member skills at every stage of their careers.
Charlene holds a B.S. from NYU, an M.B.A. from Georgia Tech, and is currently pursuing her Ed.D. at UGA. With energetic enthusiasm, she looks forward to connecting and collaborating with IAMC members.
Andrea “Andi” Rawl – Director of Professional Development
Andrea "Andi" Rawl brings more than 18 years of experience in business associations to her role as Director of Professional Development at IAMC. She is a seasoned professional association executive with expertise spanning management, budgeting, finance, marketing, event planning and professional development.
Andi earned a B.S. in Hotel, Restaurant and Tourism Management from the University of South Carolina. She is also a graduate of the South Carolina Economic Development Institute and the U.S. Chamber of Commerce’s Institute of Organizational Management (IOM).
Throughout her career, Andi has successfully developed, implemented and led professional development initiatives across a wide range of industries and associations. These programs have enhanced industry knowledge, tackled timely and relevant topics, and promoted deeper member engagement. By aligning content with strategic goals and emerging trends, she has consistently helped build informed, connected communities that support both personal growth and organizational success.
When she’s not working, Andi enjoys spending time at the baseball or football field, or on the golf course with her husband and two sons.
Please join us in welcoming these talented professionals to the IAMC team. Their expertise will be instrumental as we continue to build innovative learning experiences, foster leadership growth and strengthen connections across the IAMC community.
We look forward to introducing both of them in person at upcoming events!